The number one marketing agency for the pro audio technology sector

Introducing Exponential Audio Advanced Surround Reverbs With 3D Option

November 02, 2017 by Russ Hughes

Salt Lake City, UT. October 30th, 2017, Exponential Audio, the company behind plug-ins such as NIMBUS, R4 and PhoenixVerb, announce two brand new next-dimension surround reverb plug-ins called Stratus and Symphony.

The new reverbs address both an opportunity and a challenge - the ability to be more creative than ever before with post sound now offering new surround formats and yet the ongoing debate about intelligibility. Stratus and Symphony address both of these things.

Introducing iLok Cloud

October 18, 2017 by Henrik Andersson Vogel

San Jose, October 17, 2017. PACE Anti-Piracy, Inc. introduces an entirely new approach to software license protection—iLok Cloud. With iLok Cloud, software publishers can offer their users quick and easy access to their licenses from any computer with an Internet connection. iLok Cloud has the same level of robust security as the current iLok USB smart key, which will remain as an option along with machine-based licenses.

Sound Radix To Unveil New POWAIR Plug-in At The 143rd International Convention - AES NEW YORK 2017

October 18, 2017 by Russ Hughes

Tel Aviv, Israel. October 16th, 2017, Sound Radix, the company behind plug-ins such as Auto Align and Drum Leveler, is to unveil a brand new plug-in called POWAIR at AES 2017.

Ex-Softube Marketing Manager Joins Sociatech

October 09, 2017 by Russ Hughes in News

Sociatech is happy to announce that Henrik Andersson Vogel, former marketing manager for Softube, has joined the team. Sociatech is the number one marketing agency for the audio technology sector—a position that is now further reinforced with Henrik on board.

Sociatech Clients Nominated For Nine SOS Awards

October 08, 2017 by Russ Hughes in News

We are delighted to announce that many of our clients are nominated for SOS Awards, the awards occur annually and organised by Sound On Sound magazine, the industry's leading music technology publication.

Sociatech Appointed As Marketing And PR Agency For Wavesfactory

October 06, 2017 by Russ Hughes in News

Sociatech is proud to announce their appointment as PR and marketing representatives for Wavesfactory, the boutique plug-in company based in Spain.

Wavesfactory was born in March 2010 in Artà (Mallorca) with the goal to deliver high-quality audio tools for musicians and engineers. A mindset on improving on every product release in terms of audio quality, ease of use and powerful but simple features.

The man behind Wavesfactory is Jesús Ginard. Born in 1987 in Mallorca, studied classical and modern music and audiovisual media. He has composed original music for cinema, tv and documentaries.

Sociatech's Managing Director Russ Hughes said "I'm delighted and honoured to welcome Wavesfactory as a client and look forward to working with Jesús to help grow the brand. Wavesfactory is a young and vibrant company with some fantastic ideas and certainly a brand to watch in the next few years. This newest appointment further strengthens Sociatech's position as the leading specialist audio industry marketing agency. All I can say is watch this space!"

You can find out more about Wavesfactory here

Sociatech Appointed As PR And Artist Relations Representatives For Louder Than Liftoff

August 02, 2017 by Russ Hughes in News

Sociatech is proud to announce their appointment as PR and artist relations representatives for Louder Than Liftoff, designers and builders of world class studio gear at prices everyone can afford.

Kii THREE is one of the finest speakers I’ve Ever heard Say Tape Op Magazine

July 26, 2017 by Russ Hughes in News

Tape Op, the magazine for audio professionals, has just reviewed the Kii Three Active Monitors and Kii Control, here are just two quotes from the latest glowing review.

Non-Lethal Applications Announce Video Slave 3.3 with new features and first Partner Integration of The Cargo Cult’s Spanner Plug-in

June 30, 2017 by Russ Hughes in News

Video Slave 3 is fast becoming the industry standard video playback platform for the DAW user, as well as standalone use in live situations. In an ongoing commitment to creating the best video playback platform on the market Non-Lethal Applications today announced Video Slave 3.3 offering new features, the first partner integration with The Cargo Cult’s Spanner 3 as well as numerous bug fixes.

Non-Lethal Applications Announce Video Slave 3.2

April 14, 2017 by Russ Hughes in News

Non-Lethal Applications, creators of quality video playback software for Mac, announce Video Slave 3.2, offering new features, improvements and bug fixes. Video Slave 3 rock-solid playback of movies in sync to MIDI Timecode.

zplane.development Announce élastiqueAAX

March 01, 2017 by Russ Hughes in News

zplane.development announce élastiqueAAX, élastiqueAAX is zplane’s new time and pitch manipulation plugin designed exclusively for Pro Tools.

élastiqueAAX uses the élastiquePro V3 time-stretching and pitch shifting engine which is integrated into many DAWs and used by millions of users around the world. élastiquePro V3 technology ensures the highest, program independent time-stretching quality.

The plugin interface has been designed to allow quick and intuitive interaction with all parameters for maximum control. élastiqueAAX is an offline AudioSuite plugin, therefore allowing to apply time-stretching and pitch-shifting much faster than real-time.

Press Release Exponential Audio Announce R4 - New Reverb Plugin

February 28, 2017 by Russ Hughes

Exponential Audio introduces R4, a powerful new reverb with the character of a classic reverb and a host of new features.

Stephen Fortner of Fortner Media Announced as Editor of Synth Expert

February 01, 2017 by Russ Hughes in News

Production Expert is pleased to announce the appointment of respected music technology journalist Stephen Fortner as Editor of specialist blog Synth Expert.

With over two decades of experience as a writer for leading music technology publications, Fortner brings a unique combination of talent, insight and a contact list to die for to the position. He began freelance writing for Keyboard Magazine in 1998, became its full-time Technical Editor at the start of 2006, and its Editor in Chief in early 2009. In that role, he was responsible for all editorial planning (print, website, and social media), staff and freelancer management, budget management, artist relations, and client/advertiser relations. He oversaw two major redesigns of the print magazine and website. He also grew the social media audience to over 100,000 followers, and his extensive relationships help secured monthly interviews with top musical artists. In fall 2015 he stepped into a contributor-only Editor at Large role at Keyboard to launch his own content and communications firm, Fortner Media.

Introducing Kii THREE Pro: “One Of The Finest Speakers Ever Heard”

January 31, 2017 by Russ Hughes in News

Introducing Kii THREE Pro: “One of the finest speakers ever heard”
Kii Audio are excited to announce the arrival of the first ‘mini main monitor system’ on the market. Designed to deal with the real acoustic challenges of the modern studio, the remarkable Kii THREE Pro studio monitors have been described by Sound On Sound reviewer Phil Ward as “one of the finest speakers I’ve ever heard and undoubtedly the best I’ve ever had the privilege and pleasure of using in my own home.”

Sound Radix Release Major Update Of 32 Lives To Support VST Plugins

November 30, 2016 by Russ Hughes in News

Following the success of their original 32 Lives audio unit plug-ins adaptor for Mac, Sound Radix announce the launch this week of 32 Lives Version 2, with new VST compatibility and “sandboxing” features for superior stability.

Experienced Sales Professional Jed Allen Joins Sociatech

November 22, 2016 by Russ Hughes in News

November 22nd 2016, London. Sociatech Ltd today announce that Jed Allen joins the Sociatech team as Sales and Distribution Specialist. Jed brings his extensive experience in sales, distribution and channel marketing which further expands the range of services available to Sociatech’s considerable list of clients in the music technology and pro audio sector.

Jed Allen is an experienced and motivated management sales professional with an excellent record in achieving goals for top brands.

PRESS RELEASE – 3rd Generation iLok Announced - For Immediate Release

October 28, 2016 by Russ Hughes in News

October 27th 2016, San Jose, California. PACE Anti-Piracy have today announced the 3rd generation iLok (iLok3) offering a smaller, faster device holding three times the number of licenses.

Recent advances in chip design and manufacturing processes have enabled the evolution of the new iLok3 version, which is much smaller and more robust than its predecessors. The new iLok is fully backward compatible with previous versions – so all software developed for use with a 2nd generation iLok will continue to work with a 3rd generation iLok.

e-instruments Introduce Wireless Control Of Session Keys Instruments Via Your Mobile.

October 07, 2016 by Russ Hughes

e-instruments have announced they are offering users of their Session Keys instruments a free download enabling them to control all the key features directly from mobile devices.

To benefit from this extension to the remarkable live functionality of the Session Keys series, users will simply need to download the free layouts for iPad, iPhone or Android to have immediate intuitive performance control at their fingertips.

Non-Lethal Applications Announce Video Slave 3 – “The best synchronized video player on the market”

September 19, 2016 by Russ Hughes in News

Non-Lethal Applications, creators of quality video playback software for Mac, announce Video Slave 3, offering rock-solid playback of movies in sync to MIDI Timecode. Video Slave 3 boasts a host of new features and improvements, and allows customers to choose how to license the software, including perpetual licenses and easy-to-understand subscription options.

Video Slave 3 works with all major DAWs including Pro Tools, Logic Pro X, Nuendo, Cubase and Studio One - or any other device that can generate timecode as a source. Video Slave 3 can be used either on a wired MIDI connection or through network MIDI.

Video Slave 3's sync engine provides stunningly fast locking times and tight sync guaranteed: in many cases it's better than using the video engine built into the DAW.

Exponential Audio Announce NIMBUS - New Reverb Plugin

September 05, 2016 by Russ Hughes in News

Reverb reinvented: introducing NIMBUS, the powerful new reverb from Exponential Audio

Exponential Audio introduces NIMBUS, a powerful new reverb with better sound, greater flexibility and extended capabilities.