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Marketing for Pro Audio

We understand your business

We are marketing and sales professionals with a client list and track record that speaks for itself. We have proven expertise devising marketing, advertising, communication, TV, web and social interaction strategies for both big and small brands in the music creation sector.

The entire Sociatech team consists of active musicians and sound engineers with decades of first hand experience. We understand your products, we understand your audience and we understand the joys and pains of music creation. Therefore, we can craft your messaging and put it in front of the people you want to reach.

The unique combination of having a deep understanding of the tools for music creation, and strong marketing skills is what sets Sociatech apart from all other marketing agencies.

Our clients are smart people who make stuff for creative people

The whole marketing mix

We have a skilled and highly experienced team, enabling us to offer an extensive range of services including:

+ Brand and product strategy

Brands and products, our team are experienced in helping to create unique, captivating and lasting identities that make a mark. We're not here to impose our views on you; instead, we help you figure out what you want people to see, hear and experience when they interact with you. We help you find your voice and then ensure people hear you when you speak.

+ Product development consultancy

We've helped to launch some of the most significant products in the industry with everything from the concept, design, look, and we've even named a few babies in our time. You don't get a second chance to make a first impression.

+ Marketing strategy, planning and implementation

We can help you create or improve your marketing strategy, help you to plan the best way to make it happen and even implement it if you don't have the resources in-house to do it yourself.

+ Distribution and channel marketing

Our team understand the global market, they have extensive experience in the complexities of music technology distribution around the world and can help you set up an active channel of distributors and dealers that will get your products promoted and sold.

+ Content creation and copywriting

In January of 1996, Bill Gates declared "Content is King!" It's been a mantra of marketers since, it's one thing making content, but with so many platforms trying to attract your audience unless the message is right and delivered in a captivating way you may be wasting your time and money. Our team understand what content to create and where to place it to maximise impact and get you the results you need. We have a team of wordsmiths, designers and filmmakers who can put your brand and products front and centre.

+ Social media strategy

Too many people think social media is the only thing that matters in modern marketing. We disagree. Social is part of a marketing mix and one we understand, we know which platforms to use for your brand and how best to use them. We can help with social media strategy, policy and planning, we can also help train your team.

+ Artist relations

We've got a black book to die for when it comes to connecting artists with brands. Authenticity and integrity are vital values with all our relationships, if an artist is going to say great things about a product they need to be using the product and believe what they say... we don't pay artists for their work, every endorsement we secure is real.

+ End-to-end video production

From concept to shoot, edit to grade we have made hundreds of product trailers, artist interviews and tutorials. Check out our video page to see a tiny selection of our work for some of the leading brands in the music technology industry. Our approach to every project is to start from the ground up, there are no cookie-cutter productions but distinctive videos that make their mark.

Results matter but not at the cost of your reputation

Marketing and PR has a bad name and many are wary of the messages brands put out. Telling the truth matters more than ever.

Sociatech understands the power of listening. We listen to you, we get under your skin, we get to know your brand, your goals and who you want to reach.

Our methods may challenge conventional marketing practices and that may be uncomfortable to some. But when, despite investments in advertising, PR and promotions across a slew of channels, consumers are increasingly distrustful, cynical and unpredictable we believe the best approach is to reject convention.

We get results and help our clients build brand reputation, after all reputation is tomorrow’s profit.

We Could Do The Same For You

We are proud of the clients we work with; they are some of the smartest brands in their sector.

Are you a brand that feels unrepresented or misunderstood? We have a proven track record in helping brands punch above their weight.

Contact us for an informal discussion at no cost to you and with no strings attached.

What our clients say

Sociatech has been a great partner for PreSonus Audio Electronics for years. When it comes to understanding both our products and our market, they always deliver. They have consistently given great advice and contributed terrific support for our entire global team. When an internal marketing discussion can start going in circles, Russ and the Sociatech team provide valuable and experienced perspectives that can help put goals into focus. It’s always a pleasure to work with them all.
— Jim Boitnott, COO - PreSonus Audio Electronics
We called on Sociatech two years before launching Townsend Labs. Sociatech have a unique dual role. They’ve spent this time on our team while quite accurately representing our desired customer. The results have produced more than a feeling. Now, I can’t imagine having done this without them.
— Erik Papp - Townsend Labs
Russ has proved his worth many times over. He’s improved many areas of Exponential’s perception in the world—appearance, social media, web presence—and helped to build a notable roster of artists and endorsers. He’s become an important part of my product planning and market timing, and I’m looking forward to what we can do in the years to come.
— Michael Carnes, CEO - Exponential Audio
Set the course and Sociatech will get you there in no time. Since we’ve started working together we’ve been breaking our annual sales records and awareness of our products has significantly increased. They helped us grow our collaborators’ network, create a first-class artists’ program and helped ink deals with leading companies in our industry.
— Nir Averbuch, Founder - Sound Radix
In 30 years in the Pro Audio industry, I’ve found there are good, normal, PR and marketing advisors, and then there’s Russ. He manages to identify and be sympathetic to our customer’s interests and dilemmas, because he actually uses, understands and appreciates these products and their USPs. These talents, combined with his instinct and experience in crafting and packaging the messages we need to deliver, has substantially helped us boost our company and products profile and presence in a world of diminishing attention spans.”
— Jeff Bloom, CEO - Synchro Arts
It’s a pleasure to work with people who fully understand our company’s values and the essence of our products. One of the most frequent thoughts that comes to my mind in our working relationship: ‘Great idea, I never thought of it that way’.
— Thomas Koritke, CEO - e-instruments
I am also very thankful for the help of Sociatech, a specialist marketing and PR company, their expertise in helping get the message out has shown amazing results. If you have any kind of tech product you need to tell people about, then I recommend them to you.
— Wolfgang Palm - PPG
As owner of a small company, I was looking for an allrounder who could help me increase our user base and to develop a marketing strategy. Meet Sociatech! Since working with them, we’ve been able to increase our market reach and brand awareness. We were also able to connect with many new people.

Besides doing their job just great, the guys at Sociatech are just awesome people and are really a pleasure to work with!
—  Flo Loferer - Owner - Non-Lethal Applications

The Team

Our team has worked for some of the biggest names in the industry including Avid, Universal Audio, Softube and Roland.

  RUSS HUGHES   FOUNDER - MARKETING SPECIALIST

RUSS HUGHES

FOUNDER - MARKETING SPECIALIST

  JED ALLEN   SALES AND DISTRIBUTION SPECIALIST

JED ALLEN

SALES AND DISTRIBUTION SPECIALIST

  HENRIK ANDERSSON VOGEL   MARKETING SPECIALIST

HENRIK ANDERSSON VOGEL

MARKETING SPECIALIST

  PETER BARTER   DIGITAL MARKETING SPECIALIST

PETER BARTER

DIGITAL MARKETING SPECIALIST

  LOUISE COOPMAN   CREATIVE COPYWRITER

LOUISE COOPMAN

CREATIVE COPYWRITER

  MO VOLANS   PRODUCT MARKETING SPECIALIST

MO VOLANS

PRODUCT MARKETING SPECIALIST

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