MODAL Electronics Appoint Sociatech As Marketing Agency


London, UK, November 8th 2018, MODAL Electronics has appointed leading pro audio marketing agency Sociatech to help power its ambitious growth plans.

Founded in 2013, MODAL has been part of the growing number of companies powering the synth renaissance with products such as the flagship 002 12 voice digital/analogue hybrid synth and the 008 8 voice analogue powerhouse synth, part of the Producer Collection.

More recently MODAL has been bringing the same powerful sound and usability to the new Creator Collection of products such as CRAFTsynth, CRAFTrhythm and the new SKULPTsynthesiser, a 4 voice 32 oscillator virtual analogue synthesiser. SKULPTsynthesiser made a big splash on Kickstarter by being 297% funded in just a few days of the announcement, it is just one of a new set of MODAL products coming in 2018/19.

Speaking of the appointment of Sociatech Philip Taysom, MD of MODAL said, "Modal was attracted to Sociatech’s clear industry knowledge and strong marketing skills - as evidenced by the impressive work they’ve done for their amazing roster of clients. Every member of the Sociatech team has impressed us with the breadth of their MI industry experience and expertise. We look forward to continuing to develop our brand and channel strategy over the coming years with Sociatech’s guidance.”

Founder and MD of Sociatech Russ Hughes said, "Modal is an exciting brand with a great team of synth enthusiast designers. When we saw what they had done and their plans for the future we couldn't resist being part of their plans. We have several members of the Sociatech team working with them, all of whom are synth geeks, it should be a lot of fun, we are delighted to be working with such a smart bunch of people who have some killer ideas."


About Modal Electronics

Modal Electronics is a UK-headquartered designer and manufacturer of electronic musical instruments. The company has a small team of synth-loving engineers who pour their passion into the design of its synthesisers. Modal Electronics instruments bring cutting-edge technology and user interface features, but combine them with traditional voice architectures, giving musicians access to the kind of synthesiser sounds previously only available from vintage instruments dating back to the Seventies and Eighties.

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