Belfast, Northern Ireland, October 9, 2017. Sociatech is happy to announce that Henrik Andersson Vogel, former marketing manager for Softube, has joined the team. Sociatech is the number one marketing agency for the audio technology sector—a position that is now further reinforced with Henrik on board.
As Softube’s first-ever employee outside of the four main owners/management team members, Henrik played a vital role in Softube’s journey from a small group of audio enthusiasts to its current position as one of the leading brands when it comes to digital music creation tools.
Henrik now joins the Sociatech team, where his main role will be the overall management of client projects such as product launches—creating marketing plans and defining the overall communication needs for each project along with the client. Henrik can furthermore assist with copywriting, video storyboarding, social media handling, artist relations and more.
Sociatech’s founder Russ Hughes says:
“I’m delighted to welcome Henrik to the Sociatech team. He brings a range of skills that will further strengthen our offering to clients. His time with Softube shows an excellent track record of helping grow a brand through the masterful execution of compelling marketing ideas both in-house and with top brands within the industry.”
Henrik has a solid background in music and communication. After finishing his education at the Stockholm Music Conservatory (specializing in composition/arranging), he built his own small studio in Stockholm which he successfully ran in parallel with taking freelance jobs for magazines and PR agencies. Many famous Swedish acts have worked in Henrik’s studio, such as the Grammy awarded shock rockers Ghost. Before joining Softube, Henrik also spent five years as editor-in-chief for Sweden’s biggest musician’s magazine Musikermagasinet.
Founded by Russ Hughes in 2008, Sociatech has worked with award-winning brands such as iZotope, Presonus, Townshend Labs, Exponential Audio and Softube. Its services include product videos, copywriting, graphic design, ad placement and targeting, social media handling, artist relations, press relations, event management and even sales and distribution consultancy. The Sociatech team also includes Jed Allen, Louise Coopman and Peter Barter, with more people to join.