Team
A little more about our team and the superpowers they use to transform any ordinary day into something very special.
Russ Hughes - FOUNDER, MARKETING SPECIALIST
Russ founded Sociatech after realising that the creative technology sector lacked a specialist marketing agency. Helping both established brands and new start-ups grow from strength to strength, Sociatech’s
success springs from a combination of the team’s experience working as practitioners in the creative industry, an enviable list of contacts, and a reputation for coming up with great ideas for communicating in engaging ways that deliver results and cultivate trust. His skills include:
Brand and product strategy.
New product development.
Marketing strategy, planning and implementation.
Social media strategy.
Russ was shortlisted for Business Leader of the Year in the LinkedIn Business Awards 2010.
JED ALLEN - SALES AND DISTRIBUTION SPECIALIST
Jed is an experienced and motivated management sales professional with an excellent record in achieving goals for top brands. His skills include:
Sales and distribution for large international music and pro audio brands.
Set-up of distribution partner networks across EMEA.
Development of European direct-to-dealer solutions for US companies.
Sourcing and maintaining EMEA distribution partnerships for companies and brands.
Developing and implementing channel market programs to support and enhance the local sales programs.
Advice on European legal and cultural sensitivities for brands wishing to work in overseas territories.
Jed has gained great respect within the industry working in key roles for top brands including Roland, Digidesign, Avid and was until recently the International Sales Director for Universal Audio.
PJ GIBBS - Marketing Consultant
Results-focused professional with a thorough understanding of marketing techniques, campaign planning and implementation, and account management.
Creative, with proven experience and ability in managerial positions – developing, delivering and managing projects and marketing campaigns, working with internal and external clients, stakeholders and agencies.
A proud coffee snob, with a penchant for great music, photography and design.
Enjoy a pleasant walk on the golf course and watching the mighty Bluebirds.
Melanie Doidge - Marketing Consultant
An organised Ninja, Mel is the one who keeps projects on track and makes sure we don’t miss the details.
In her previous role as Head of Marketing at Time and Space, Mel was responsible for the marketing and PR of music production software (virtual instruments, sample libraries and effects plug-ins) from over 50 of the world's most successful developers including;
Spectrasonics
Toontrack, iZotope
FabFilter, Zero-G
Rob Papen
ProjectSAM
Native Instruments.
Mel lives in Exeter, UK, with her husband Mike and two girls.
LOUISE COOPMAN - CREATIVE COPYWRITER
Louise is a skilled, insightful copywriter with a gift for crafting engaging, targeted and on-brand copy for print and online communications. Louise has almost 10 years’ experience marketing for high-profile London arts institutions and the creative industries. Her skills include:
Providing bespoke targeted copywriting capturing brand tone-of-voice and engaging audiences across a variety of media including web, email and press releases.
Expert copy-editing and proof-reading of print and online materials.
Wider marketing expertise, from design skills to campaign management.