A little more about our team and the superpowers they use to transform any ordinary day into something very special.

Russ Hughes


Russ founded Sociatech after realising that the creative technology sector lacked a specialist marketing agency. Helping both established brands and new start-ups grow from strength to strength, Sociatech’s

success springs from a combination of the team’s experience working as practitioners in the creative industry, an enviable list of contacts, and a reputation for coming up with great ideas for communicating in engaging ways that deliver results and cultivate trust. His skills include:

  • Brand and product strategy.

  • New product development.

  • Marketing strategy, planning and implementation.

  • Social media strategy.

Russ was shortlisted for Business Leader of the Year in the LinkedIn Business Awards 2010.



Jed is an experienced and motivated management sales professional with an excellent record in achieving goals for top brands. His skills include:

  • Sales and distribution for large international music and pro audio brands.

  • Set-up of distribution partner networks across EMEA.

  • Development of European direct-to-dealer solutions for US companies.

  • Sourcing and maintaining EMEA distribution partnerships for companies and brands.

  • Developing and implementing channel market programs to support and enhance the local sales programs.

  • Advice on European legal and cultural sensitivities for brands wishing to work in overseas territories.

Jed has gained great respect within the industry working in key roles for top brands including Roland, Digidesign, Avid and was until recently the International Sales Director for Universal Audio.



As Softube’s first-ever employee outside of the four main owners/management team members, Henrik played a vital role in Softube’s journey from a small group of audio enthusiasts to its current position as one of the leading brands when it comes to digital music creation tools.

Henrik now joins the Sociatech team, where his main role will be the overall management of client projects such as product launches—creating marketing plans and defining the overall communication needs for each project along with the client. Henrik can furthermore assist with copywriting, video storyboarding, social media handling, artist relations and more.

Henrik has a solid background in music and communication. After finishing his education at the Stockholm Music Conservatory (specializing in composition/arranging), he built his own small studio in Stockholm which he successfully ran in parallel with taking freelance jobs for magazines and PR agencies. Many famous Swedish acts have worked in Henrik’s studio, such as the Grammy awarded shock rockers Ghost. Before joining Softube, Henrik also spent five years as editor-in-chief for Sweden’s biggest musician’s magazine Musikermagasinet.



In his previous role at Brainworx/Plugin Alliance Mo worked with developers, partners and artists and helped to grow the brand.

His specialisms include content creation, product management and marketing. Mo now brings his skill and experience to the Sociatech team, to benefit both existing and new clients.

Mo has had extensive experience in the music sector as a music producer and remixer for over 20 years with releases on both major and independent labels. This background gives Mo a deep understanding of the Pro Audio industry.



Louise is a skilled, insightful copywriter with a gift for crafting engaging, targeted and on-brand copy for print and online communications. Louise has almost 10 years’ experience marketing for high-profile London arts institutions and the creative industries. Her skills include:

Providing bespoke targeted copywriting capturing brand tone-of-voice and engaging audiences across a variety of media including web, email and press releases.

Expert copy-editing and proof-reading of print and online materials.

Wider marketing expertise, from design skills to campaign management.